In our print-to-digital transitions, news organisations should remember to create real value for the right target group — rather than try to be all things to all audiences. 2012 makes clear the key question publishers are facing these days. Is it possible to safeguard the (high-quality) editorial content and their […]
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In our print-to-digital transitions, news organisations should remember to create real value for the right target group — rather than try to be all things to all audiences. 2012 makes clear the key question publishers are facing these days. Is it possible to safeguard the (high-quality) editorial content and their […]
Could less traffic be what your news site needs?
“We’ve got a little more to show you” — a few words that electrified the hardware industry and friendly Apple users around the world. Ever since Apple invited the community to the next big thing on the 23rd of October, tomorrow, the rumors have been growing from minute to minute. But 99% […]
Nexus and Apples seven-inch tablet will carve out its own ...
“We’ve got a little more to show you” — a few words that electrified the hardware industry and friendly Apple users around the world. Ever since Apple invited the community to the next big thing on the 23rd of October, tomorrow, the rumors have been growing from minute to minute. But 99% […]
Nexus and Apples seven-inch tablet will carve out its own ...
As discussed before (“Native apps versus HTML5 apps: Can we mix both for a better solution?”), the development of the HTML 5 standard seemed to reduce the production costs for apps across all platforms, including the browser ecosystem. One of the fundamental digital rules, “economies of scale” — which was broken […]
Is HTML 5 just a huge illusion?
As discussed before (“Native apps versus HTML5 apps: Can we mix both for a better solution?”), the development of the HTML 5 standard seemed to reduce the production costs for apps across all platforms, including the browser ecosystem. One of the fundamental digital rules, “economies of scale” — which was broken […]
Is HTML 5 just a huge illusion?
Mobile Web usage continues to increase, as confirmed in the recent German W3B report, “Mobile Commerce,” which found that: More than 40% of German Internet users today have smartphones. Almost all smartphone owners browse the mobile Web almost every second of the day. Compare that with three years ago, when […]
Time to turn the corner from m-infomerce to m-commerce
Mobile Web usage continues to increase, as confirmed in the recent German W3B report, “Mobile Commerce,” which found that: More than 40% of German Internet users today have smartphones. Almost all smartphone owners browse the mobile Web almost every second of the day. Compare that with three years ago, when […]
Time to turn the corner from m-infomerce to m-commerce
The first years in the mobile phone area were really hard ones. Companies were cautious and skeptical in the development of mobile-optimised Web sites and portals. Early delivery approaches such as WAP 1.0 and i-mode were less than sexy. But the demand for mobile surfing was there, as mobile Internet usage grew four times […]
Plotting a smooth course for the print-to-digital transition
The first years in the mobile phone area were really hard ones. Companies were cautious and skeptical in the development of mobile-optimised Web sites and portals. Early delivery approaches such as WAP 1.0 and i-mode were less than sexy. But the demand for mobile surfing was there, as mobile Internet usage grew four times […]
Plotting a smooth course for the print-to-digital transition
Four weeks ago I had a meeting with an executive trainee at one of my clients. I had to introduce him to the mobile content product development started in 2006. 2006? More than a year before the first iPhone was launched? Yes, there was a mobile Internet time before the […]
The surprising truth about mobile Web sites
Four weeks ago I had a meeting with an executive trainee at one of my clients. I had to introduce him to the mobile content product development started in 2006. 2006? More than a year before the first iPhone was launched? Yes, there was a mobile Internet time before the […]
The surprising truth about mobile Web sites
In the past few blogs, we have discussed the difference between apps and browser-based mobile Web sites. And while I myself have supported the strategy of companies that opt for the mobile Web site route, there are good reasons to produce mobile Web sites and apps. To understand the background, please think about your […]
Mobile portal versus smartphone app (or multi- versus mono-thematic)
In the past few blogs, we have discussed the difference between apps and browser-based mobile Web sites. And while I myself have supported the strategy of companies that opt for the mobile Web site route, there are good reasons to produce mobile Web sites and apps. To understand the background, please think about your […]
Mobile portal versus smartphone app (or multi- versus mono-thematic)
When we launched one of the most popular mobile portals of the daily newspaper BILD in 2006 in Germany (which today has 3.5 million unique users and 18% reach of all mobile surfers), a friend commented on the great usability and speed of the new mobile portal. In the pre-iPhone era, I […]