It’s time for media companies to move beyond e-mail newsletters and text message advertising and put all their energy behind push notification technology, which has the power to drive users to their mobile apps and Web sites. News and analysis are valuable and important for users. The common problem for […]
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News aggregating apps like Yahoo Daily and Facebook’s Paper are besting their news brand counterparts for three key reasons: one-stop shopping, a better mobile user experience, and timeliness of content. The big challenge is to reach and hold the user with our content. To that end, we are always looking […]
Three reasons news aggregating Smartphone apps have better traffic than ...
As smartphones continue to dominate the market, more and more mobile apps need to break free of the traditional online structure (four-way navigation, home and back buttons, etc.) and instead incorporate gestures such as swipe into their design. Apps already leading the charge include Yahoo Daily Digest, News Republic, Kicker […]
Touchable apps like BBC News, Yahoo Daily Digest keep up ...
Stereotypical male shoppers need not be persuaded about the value of m-commerce — shop on Christmas Eve right from your phone! But many online merchants and media companies have been slow to take up the mobile mantle. We are all counting the days until Christmas. But for some of […]
Deck the halls with mobile commerce
Media companies should devote less time, energy, and money to pushing their products out on every available platform, and focus instead on delivering the best possible content. Research everywhere is telling us that offline media will decrease and the digital area will grow faster than every other market in the […]
Finding digital gold involves better content, not more platforms
Digital users already have their heads in the cloud(s). It’s time for news media organisations to meet them there, by offering device-agnostic content. Mobile is still increasing its market share of all digital channnels. Smartphones and tablets sales are much higher than those of PCs or laptops. The overall availability […]
Content must go where users already are — in the ...
Rather than trying to decide between mobile apps and mobile Web sites, news media companies should consider how both options can work in concert with each other. The growth of mobile devices (smartphones and tablets) cannot be stopped. In the second quarter of 2013, IDC reported that mobile phones had reached […]
Mobile Web vs. mobile app: substitute or complement?
In an environment as competitive as mobile, why is the market still dominated by the same three behemoths? Because newcomers continue to make the same basic mistakes. Why can’t anyone successfully attack Apple, Google, and Amazon? We were all grateful to Apple that news sites could reach a new level […]
How Apple, Google, and Amazon remain the untouchable big three!
Unlike in years past, news publishers today must create content that can function on many platforms to reach a variety of target audiences. In the old days, the publisher’s world in the offline print business was simple. The industry’s three basic priorities included: Target group selection: reach, advertisers, copy price. Editorial […]
3 different user types mean single content, multiple products
The audience for mobile advertising is ready and waiting for a campaign with a simple, focused, and clear benefit message — one designed for mobile. If you build it, they will come. In 2012, smartphones finally took over the mobile device market. In the fourth quarter of 2012, Germany saw […]
The time for mobile-specific advertising is now
In our print-to-digital transitions, news organisations should remember to create real value for the right target group — rather than try to be all things to all audiences. 2012 makes clear the key question publishers are facing these days. Is it possible to safeguard the (high-quality) editorial content and their […]
Could less traffic be what your news site needs?
“We’ve got a little more to show you” — a few words that electrified the hardware industry and friendly Apple users around the world. Ever since Apple invited the community to the next big thing on the 23rd of October, tomorrow, the rumors have been growing from minute to minute. But 99% […]
Nexus and Apples seven-inch tablet will carve out its own ...
As discussed before (“Native apps versus HTML5 apps: Can we mix both for a better solution?”), the development of the HTML 5 standard seemed to reduce the production costs for apps across all platforms, including the browser ecosystem. One of the fundamental digital rules, “economies of scale” — which was broken […]
Is HTML 5 just a huge illusion?
Mobile Web usage continues to increase, as confirmed in the recent German W3B report, “Mobile Commerce,” which found that: More than 40% of German Internet users today have smartphones. Almost all smartphone owners browse the mobile Web almost every second of the day. Compare that with three years ago, when […]
Time to turn the corner from m-infomerce to m-commerce
The first years in the mobile phone area were really hard ones. Companies were cautious and skeptical in the development of mobile-optimised Web sites and portals. Early delivery approaches such as WAP 1.0 and i-mode were less than sexy. But the demand for mobile surfing was there, as mobile Internet usage grew four times […]