Four weeks ago I had a meeting with an executive trainee at one of my clients. I had to introduce him to the mobile content product development started in 2006. 2006? More than a year before the first iPhone was launched? Yes, there was a mobile Internet time before the […]
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In the past few blogs, we have discussed the difference between apps and browser-based mobile Web sites. And while I myself have supported the strategy of companies that opt for the mobile Web site route, there are good reasons to produce mobile Web sites and apps. To understand the background, please think about your […]
Mobile portal versus smartphone app (or multi- versus mono-thematic)
When we launched one of the most popular mobile portals of the daily newspaper BILD in 2006 in Germany (which today has 3.5 million unique users and 18% reach of all mobile surfers), a friend commented on the great usability and speed of the new mobile portal. In the pre-iPhone era, I […]
Apps offer breath of fresh air to editors
When the Apple Worldwide Developer Conference (WWDC) started, we were all waiting for the next iPhone. New hardware, new features. Just to beat the copy-world champions, Samsung! But new Apple CEO Tim Cook instead presented the next generation of the Macs: faster, brighter, and with retina displays. Fine. In his official biography, Steve Jobs […]
Apple strategy to conquer Google and Amazon
Broadcaster, set-up box, and TV device manufacturers have been trying for years to replace the traditional teletext by digital offerings. Interactivity, animated infographics, and dynamic editorial content should be retrieved easily and perfectly on the TV. That’s the theory. Smart TV is the key word. It’s now available in […]
Mobile: the first media for background checks and second TV ...
In 2005, I was at one of the earliest mobile conventions in Germany. Most of the people there were discussing the technical side of creating a mobile Web site. And how to find a cheap degradation-concept for the approximately 2,000 different handset models. Really not easy. Another major topic of […]