Successful apps aren’t those that simply replicate a company’s Web site but rather provide content in a way that allows users to consume information. The mobile content market started full of colour, with pictures on platforms like i-mode (by NTT DOCOMO) or Vizzavi (by Vodafone) in 2002. The dominant coding was i- or xHTML, […]
Mobile App
Rather than trying to decide between mobile apps and mobile Web sites, news media companies should consider how both options can work in concert with each other. The growth of mobile devices (smartphones and tablets) cannot be stopped. In the second quarter of 2013, IDC reported that mobile phones had reached […]