Sports coverage may lead the way in mobile usage for real-time news and information. If statistics for athletic coverage demonstrate anything, it is that mobile access will likely be top-of-mind for other types of news coverage as well. In many ways, sports are determining the development of media. The […]
mobile Internet
Rather than trying to decide between mobile apps and mobile Web sites, news media companies should consider how both options can work in concert with each other. The growth of mobile devices (smartphones and tablets) cannot be stopped. In the second quarter of 2013, IDC reported that mobile phones had reached […]
Mobile Web vs. mobile app: substitute or complement?
Unlike in years past, news publishers today must create content that can function on many platforms to reach a variety of target audiences. In the old days, the publisher’s world in the offline print business was simple. The industry’s three basic priorities included: Target group selection: reach, advertisers, copy price. Editorial […]