It’s time for media companies to move beyond e-mail newsletters and text message advertising and put all their energy behind push notification technology, which has the power to drive users to their mobile apps and Web sites. News and analysis are valuable and important for users. The common problem for […]
mobile Websites
In the past few blogs, we have discussed the difference between apps and browser-based mobile Web sites. And while I myself have supported the strategy of companies that opt for the mobile Web site route, there are good reasons to produce mobile Web sites and apps. To understand the background, please think about your […]